Аэропорты

Today, airport advertising has become extremely popular. This is first of all caused by the fact that airports are places that gather many real and potential customers.

 

Main users of air transport are executives between 25 and 44 years of age that represent the most active segment of consumers of premium and luxury products.

 

Airport area is potentially important for companies who offer premium products and services such as marketable bank instruments, leading hotel chains, automobile manufacturers and car renting companies, leading electronics companies, perfume and beauty care products, DutyFree products etc.

 

Efficiency and scope are the key advantages of aviation advertising as an advertising platform compared to other types of advertising. While waiting for boarding in the airport and in flight people are in so called 'closed information environment'. The only sources of information that can be used are located within the environment. In this case these sources of information include printed materials, backlights and other things that may get into focus.

 

Passengers pay increased attention to everything that may entertain them during the flight, in particular to new information.